, Your Accessibility Audit Is In The Works!

DISCOVER THE POWER of ADA COMPLIANCE:

The Secret to Boosting Your Online Presence

ADA compliance is not just a legal requirement, it boosts your online presence by opening up your website to millions of potential customers. Invest in your business’s growth by going ADA compliant today.

Disabled woman on computer
THIS IS A HIDDEN GEM FOR BUSINESS OWNERS!

Unlock Your Website's Full Potential with ADA Compliance

When it comes to websites, ADA compliance means ensuring that your website is accessible to all users, including those with disabilities. This includes making adjustments to accommodate users with visual, auditory, or physical impairments.

Disabled Americans
Potential Legal Fees
Disabled Access Credit

Most Website Owners Have No Idea This Even Exists...

The Benefits of Being ADA Compliant

The Americans with Disabilities Act (ADA) has been in place for over 30 years and has greatly improved the lives of millions of people with disabilities. But being ADA compliant also has major benefits for your business. Let’s explore some of the advantages of being ADA compliant and why it’s important to make your website  accessible to all.

Increase Your Customer Base

By making your business accessible to people with disabilities, you are opening up your doors to a new market. According to the U.S. Census Bureau, over 61 million people in the United States have a disability. By not being ADA compliant, you could be missing out on a significant portion of potential customers.

Improve Customer Loyalty

By showing your commitment to accessibility, you can improve customer loyalty. People with disabilities are often fiercely loyal to businesses that make an effort to accommodate their needs. By being ADA compliant, you show that you value all of your customers and are willing to go the extra mile to make their experience a positive one.

Avoid Lawsuits

Non-compliance with the ADA can lead to expensive lawsuits, which can be detrimental to your business. By being proactive about compliance, you can avoid potential legal issues and protect your business from financial harm.

Enhance Your Reputation

Being ADA compliant can enhance your reputation in the community. By showing that you care about the needs of all people, you can establish your business as a responsible and ethical member of the community. This can lead to positive word-of-mouth recommendations, increased visibility, and ultimately, more customers.

Improve SEO

Having an ADA-compliant website can improve your search engine optimization (SEO) rankings. ADA compliance includes optimizing your website for people with disabilities, which can improve your website’s functionality and user experience. This can lead to better engagement, increased traffic, and higher rankings in search engines.

Attract Talented Employees

By making your business accessible to people with disabilities, you can attract a wider pool of job candidates. People with disabilities have the same qualifications and abilities as non-disabled candidates, but may require certain accommodations to perform their jobs. By making these accommodations, you show that you value all of your employees and are willing to create a diverse and inclusive workplace.

Boost Employee Morale

Being ADA compliant can also boost employee morale. When employees see that their employer values inclusivity and accessibility, they feel more engaged and committed to their work. This can lead to better job satisfaction, higher productivity, and ultimately, better business results. 

But what happens if you're not compliant?

Having a website that is not ADA compliant can have numerous negative effects on both the website owner and its users.

It's Not Just A Moral Obligation

These Companies
Have All Been Sued
For Non-Compliance

Businesses Of All Sizes Have Been Effected!

How McDonald’s $2 Million Settlement for ADA Non-Compliance Could Have Been Avoided

McDonald’s, the fast-food giant, was sued for non-compliance with ADA regulations in 2017. The lawsuit was filed by an advocacy group for the visually impaired, who claimed that McDonald’s online ordering platform was inaccessible to blind customers. The lawsuit argued that the platform’s lack of compatibility with screen-reading software violated the ADA’s provisions for equal access to goods and services.

In response, McDonald’s agreed to settle the lawsuit for $1.5 million and committed to improving the accessibility of its online ordering platform. The settlement also required McDonald’s to ensure that its mobile app and website comply with Web Content Accessibility Guidelines (WCAG) 2.0 AA standards. This move was seen as a significant step forward for digital accessibility and helped McDonald’s establish itself as a leader in the fast-food industry.

Amazon’s Commitment to Accessibility After ADA Lawsuit Settlement

In 2019, Amazon was sued by a blind customer named Steven Tyler for not having an ADA-compliant website. Tyler claimed that he was unable to use the website’s features, including its search bar, because of his screen reader’s incompatibility with Amazon’s website. The lawsuit argued that the website was a place of public accommodation and therefore subject to the ADA’s accessibility requirements.

Amazon initially argued that the ADA did not apply to its website since it was not a physical store. However, in 2021, the Ninth Circuit Court of Appeals ruled that the ADA did indeed apply to the website, setting a precedent for future cases.

Amazon settled the lawsuit for an undisclosed amount and agreed to improve its website’s accessibility features. The company also committed to hiring a dedicated accessibility team and conducting regular accessibility audits.

The settlement and commitment to accessibility not only helped Amazon avoid further legal issues, but it also improved the experience for disabled customers. Amazon’s commitment to accessibility has shown its dedication to creating a more inclusive online space for all users.

The Domino’s ADA Lawsuit: What You Need to Know about the Settlement and the Impact on Your Business

In 2016, Guillermo Robles, a blind man, sued Domino’s Pizza over the company’s website and mobile app, claiming that they were not accessible to him and violated the Americans with Disabilities Act (ADA). The plaintiff alleged that he was unable to order pizza online or through the app, as the website and app lacked certain accessibility features, such as screen-reading software.

Domino’s argued that the ADA did not apply to websites and mobile apps, and that imposing accessibility requirements on businesses would violate their due process rights. However, the Ninth Circuit Court of Appeals rejected this argument, stating that the ADA applies to the services of a place of public accommodation, which includes websites and mobile apps.

In October 2019, the Supreme Court declined to hear the case, which effectively allowed the lower court ruling to stand. This decision meant that businesses could be held liable for having inaccessible websites and mobile apps, even if there were no specific regulations that required them to do so.

As a result of the lawsuit, Domino’s was ordered to make its website and mobile app accessible to people with disabilities. In 2020, the company settled with the National Federation of the Blind, agreeing to adopt accessibility standards and implement procedures to ensure that its website and mobile app are accessible. The settlement also included a payment of $6 million to the plaintiff and his legal team.

The Domino’s ADA lawsuit serves as a stark reminder that website accessibility is not just a moral obligation but a legal one. Businesses that fail to provide accessible websites and mobile apps risk facing expensive lawsuits and damaging their reputation. It is crucial for businesses to proactively address website accessibility and prioritize the needs of all customers, including those with disabilities.

Target’s ADA Lawsuit: A Costly Reminder for Website Accessibility

Target is one of the largest retailers in the US, and in 2006, they were hit with a lawsuit alleging that their website was not accessible to individuals with disabilities. The lawsuit was filed by the National Federation of the Blind (NFB) on behalf of its members and other visually impaired individuals. The plaintiffs argued that Target’s website violated the Americans with Disabilities Act (ADA) by failing to provide access to the same goods and services as its physical stores.

The case was closely watched by businesses and disability advocates alike, as it was one of the first cases to address the issue of web accessibility under the ADA. Target argued that the ADA did not apply to its website, as it was not a physical location.

However, in 2008, the judge ruled that the ADA did apply to Target’s website, as it was heavily integrated with its physical stores and provided access to the same goods and services.

Following the ruling, Target reached a settlement with the NFB, agreeing to make its website accessible to individuals with disabilities. As part of the settlement, Target agreed to pay $6 million to the plaintiffs, and to implement a web accessibility policy and training program for its employees.

In addition to the monetary settlement, the case had a significant impact on web accessibility and the ADA. It set a precedent for future cases, making it clear that the ADA applied to websites and that businesses could be held liable for failing to make their websites accessible to individuals with disabilities. The case also raised awareness of the importance of web accessibility, leading to increased efforts to make websites more accessible.

Walmart’s ADA Lawsuit: A Case Study on Website Accessibility and Business Liability

In 2019, Walmart was hit with a lawsuit for violating the Americans with Disabilities Act (ADA) due to its website being inaccessible to individuals with disabilities. The lawsuit, filed in the Southern District of New York, alleged that the company’s website lacked the necessary features to enable visually impaired customers to navigate and make purchases. This lawsuit brought attention to the importance of website accessibility and its impact on businesses.

The ADA is a federal law that prohibits discrimination against individuals with disabilities in all areas of public life, including employment, education, transportation, and public accommodations. Title III of the ADA requires businesses that are considered places of public accommodation, such as retail stores and restaurants, to ensure that individuals with disabilities have full and equal access to their goods and services. With the advent of the internet, the law has expanded to include websites as public accommodations.

The lawsuit against Walmart was brought by visually impaired individuals who claimed that the company’s website was inaccessible to them. The plaintiffs argued that the website lacked basic accessibility features such as alt text for images, keyboard navigation, and compatibility with screen readers. These features are essential for individuals with disabilities to navigate and interact with websites.

The plaintiffs alleged that Walmart’s failure to provide an accessible website violated Title III of the ADA. The case highlighted the fact that many websites are not accessible to individuals with disabilities, which can prevent them from accessing goods and services online. This can create a significant barrier to participation in society and limit economic opportunities for individuals with disabilities.

The case was settled in 2020, with Walmart agreeing to pay $80 million to settle the lawsuit. This settlement was a significant victory for disability rights advocates and highlighted the importance of website accessibility for businesses. The settlement also required Walmart to take steps to improve accessibility on its website, such as adding alt text to images, ensuring keyboard navigation, and compatibility with screen readers.

How FedEx Settled an ADA Non-Compliance Lawsuit

In 2012, FedEx was sued by the National Association of the Deaf (NAD) for failing to provide adequate accommodations for deaf and hard-of-hearing individuals using its website and mobile applications. The NAD alleged that FedEx violated the Americans with Disabilities Act (ADA) by not providing accessible features, such as captioning for videos and audio content, and failing to provide alternative text for images.

The case was settled in 2014 with a consent decree requiring FedEx to implement a number of changes to its website and mobile applications to ensure they were accessible to individuals with disabilities. These changes included adding alternative text for images, ensuring that videos were captioned, and providing accessible forms and documents.

In addition to making these changes, FedEx was required to appoint an ADA compliance officer, establish policies and procedures for ensuring accessibility, and provide training for employees on ADA compliance.

 

, you're probably wondering...

How do you make your website ADA compliant?

Congratulations! Now that you possess a much deeper understanding of the ADA and its profound impact on your business, get ready to unveil the ultimate solution for achieving effortless compliance. As you continue to the next page, you’ll discover how to effortlessly navigate the intricate world of accessibility regulations and transform your website into an inclusive haven for all. 

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