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How does having an ADA compliant website improve SEO

Having an ADA (Americans with Disabilities Act) compliant website is not only an important consideration for accessibility, but it can also have a positive impact on your website’s search engine optimization (SEO).

An ADA compliant website is one that is designed and developed to be accessible to people with disabilities, such as those who use screen readers or have difficulty using a mouse. By making a website compliant with ADA guidelines, the website will be more accessible to a larger audience, including those with disabilities. This is important because it means that a wider range of people will be able to access and engage with your website, which can have a positive impact on your website’s traffic and engagement metrics.

In terms of SEO, an ADA compliant website may have an advantage because it can improve the user experience for all visitors. Search engines, like Google, use user engagement metrics, such as bounce rate and session duration, as signals to determine the quality and relevance of a website. A website that is designed to be easily navigated by keyboard and compatible with screen readers may have a better bounce rate and longer session duration, both of which are considered positive signals by search engines.

Another aspect to take in account is that, as a result of making website more compliant, the website may become more structured, with well organized content, which makes it more readable and understandable for search engines, it will ultimately help to improve website’s ranking.

Additionally, many ada guidelines include providing alternative text for images, providing clear and descriptive headings and labels, which can help search engines understand the content of your site, which can help improve website’s visibility on search engine results.

Having an ADA compliant website is not only the right thing to do, but it can also have a positive impact on your website’s SEO. It can improve user experience, increase engagement and improve website’s structure and organization which can ultimately help to improve website’s ranking on search engines.

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