HomePortfolioHow McDonald’s $2 Million Settlement for ADA Non-Compliance Could Have Been Avoided

How McDonald’s $2 Million Settlement for ADA Non-Compliance Could Have Been Avoided

McDonald’s, the fast-food giant, was sued for non-compliance with ADA regulations in 2017. The lawsuit was filed by an advocacy group for the visually impaired, who claimed that McDonald’s online ordering platform was inaccessible to blind customers. The lawsuit argued that the platform’s lack of compatibility with screen-reading software violated the ADA’s provisions for equal access to goods and services.

In response, McDonald’s agreed to settle the lawsuit for $1.5 million and committed to improving the accessibility of its online ordering platform. The settlement also required McDonald’s to ensure that its mobile app and website comply with Web Content Accessibility Guidelines (WCAG) 2.0 AA standards. This move was seen as a significant step forward for digital accessibility and helped McDonald’s establish itself as a leader in the fast-food industry.

McDonald’s efforts to improve accessibility have paid off in more ways than one. In addition to avoiding further litigation and compliance penalties, the company has also seen increased customer engagement and loyalty. By making its platform more accessible to visually impaired customers, McDonald’s has demonstrated its commitment to inclusivity and earned the loyalty of a significant demographic. The company’s reputation as a socially responsible business has also been bolstered, further strengthening its brand image and customer trust.

In summary, McDonald’s ADA non-compliance lawsuit serves as a powerful reminder of the importance of digital accessibility in today’s business landscape. By settling the lawsuit and committing to improving the accessibility of its online platforms, McDonald’s not only avoided legal penalties but also demonstrated its commitment to inclusion and customer satisfaction. The move has paid off in the form of increased customer engagement and brand loyalty, positioning McDonald’s as a leader in the fast-food industry.

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