HomePortfolioTarget’s ADA Lawsuit: A Costly Reminder for Website Accessibility

Target’s ADA Lawsuit: A Costly Reminder for Website Accessibility

Target is one of the largest retailers in the US, and in 2006, they were hit with a lawsuit alleging that their website was not accessible to individuals with disabilities. The lawsuit was filed by the National Federation of the Blind (NFB) on behalf of its members and other visually impaired individuals. The plaintiffs argued that Target’s website violated the Americans with Disabilities Act (ADA) by failing to provide access to the same goods and services as its physical stores.

The case was closely watched by businesses and disability advocates alike, as it was one of the first cases to address the issue of web accessibility under the ADA. Target argued that the ADA did not apply to its website, as it was not a physical location. However, in 2008, the judge ruled that the ADA did apply to Target’s website, as it was heavily integrated with its physical stores and provided access to the same goods and services.

Following the ruling, Target reached a settlement with the NFB, agreeing to make its website accessible to individuals with disabilities. As part of the settlement, Target agreed to pay $6 million to the plaintiffs, and to implement a web accessibility policy and training program for its employees.

In addition to the monetary settlement, the case had a significant impact on web accessibility and the ADA. It set a precedent for future cases, making it clear that the ADA applied to websites and that businesses could be held liable for failing to make their websites accessible to individuals with disabilities. The case also raised awareness of the importance of web accessibility, leading to increased efforts to make websites more accessible.

Overall, the Target case highlighted the importance of web accessibility and the need for businesses to ensure that their websites are accessible to all individuals, including those with disabilities. It also demonstrated the potential legal and financial risks of failing to do so, as well as the positive impact that accessibility can have on both individuals and businesses.

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